Better World Through Marketing
This award system is meant to present the direction of the most rational yet correct marketing activities in the rapid change of the market environment, which is more significant than any activity.
Kotler Awards are developed to honor true excellence in the field of marketing and business management around the world. Kotler Award recognizes top professionals in field of marketing, communications and business management. At the same time, it will raise awareness of the creativity and originality delivered by practitioners, who are at the forefront of their professions. This award also serves as a platform to showcase new start-ups and unique innovations which have set new standards for the industry, while highlighting winning strategies in this era of digitalization and 4th industrial revolution.
Kotler Awards Global and Kotler Impact are happy to work with VietnamMarcom, Vietnam Marketing Association Vietnam Brand Purpose and the professional marketing organizations to honor and celebrate excellent key players for their outstanding performance in Vietnam and share these great stories with the globe.
Prof. Philip Kotlers
Prof. Philip Kotler is the Founder & Chairman of the World Marketing Summit Group. He is the world’s foremost expert on strategic marketing, widely-acknowledged as the inventor of modern marketing.
Kotler’s recent work in evolving marketing strategy and practice to take into account the internet, globalization, new marketing forms and technologies such as blogging and viral marketing, places him at Number 11 in the current Thinker’s 50, the list of the world’s top business thinkers. He was voted the first Leader in Marketing Thought by the American Marketing Association and named The Founder of Modern Marketing Management by the Handbook of Management Thinking.
Kotler is the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University. He received his Master’s degree at the University of Chicago and his Ph.D. at MIT, both in economics. He did postdoctoral work in mathematics at Harvard University and in behavioural science at the University of Chicago. Professor Kotler has authored over 52 books on all aspects of marketing, including the most widely used marketing textbook in graduate business schools worldwide, Marketing Management, now in its 12th edition.
He has published more than 100 articles in leading journals, including the Harvard Business Review, Sloan Management Review, the Journal of Marketing, Management Science and the Journal of Business Strategy. He has consulted for IBM, General Electric, AT&T, Honeywell, Bank of America, Merck and others in the areas of marketing strategy and planning, marketing organization, and international marketing. He has also advised governments on how to develop and position the skills and resources of their companies for global competition. Professor Kotler holds major awards including the American Marketing Association’s (AMA) Distinguished Marketing Educator Award and the Distinguished Educator Award from The Academy of Marketing Science. The Sales and Marketing Executives International (SMEI) named him Marketer of the Year and the American Marketing Association described him as “the most influential marketer of all time.
