Impactful MasterClass | Industry | Iconic Achiever
To honour and celebrate excellent Marketer, Brand builder for your outstanding performance in the industry and sustainable development.
The 9 Categories - Criteria for judging
1. Excellent Sustainable Business Marketing
To honour and celebrate marketing campaigns and individuals that excel in implementing innovative, sustainable marketing strategies, contributing to deliver exceptional environmental, social impact and business profitable growth as well as transforming consumer behaviors toward sustainable living.
2. Excellent Marketing Leadership
To honour and celebrate excellent CMO | CGO | VP of Marketing | Brands Chief for the outstanding performance and leadership in the industry to deliver excellent growth and impactful social responsibility.
3. Impactful Destination
To honor destinations and individuals with exceptional marketing strategies and execution that drive positive impact through sustainable tourism and cultural preservation and delivering profitable growth as well as transforming consumer behaviors toward sustainable living.
4. Excellent Service - Hospitality
To honor hospitality brands and marketers who have demonstrated exceptional creativity, innovation, and leadership in promoting hospitality brands that deliver outstanding growth and social impact.
5. Impactful Digital - Innotech
To honor and celebrate marketing campaigns and individuals that significantly promote sustainability through innovation and technology with outstanding business performance and social impact.
6. Young Marketer
To recognize emerging marketings talent who have demonstrated exceptional creativity, innovation, purposeful leadership in their early career with outstanding business performance and social impact.
7. Excellent Women in Business Marketing
To honor excellent female marketers for her outstanding performance, purposeful leadership, creativity to deliver significant impact to the industry and the society.
8. Excellent Impactful Community
To honor individuals or organizations that have made a significant positive impact on their community through innovative and effective initiatives in line with the 17 United Nations SDG goals
9. The Lifetime Achievement
To honor individuals who have made exceptional, transformational, purposeful and enduring contributions to their field throughout their career to deliver significant impact to the industry and the society.
Criteria for Nominee Submission
ACHIEVEMENTS
Summarise how business marketing outcomes and achivements, sustainability development.
Market Impact
Summarise how business marketing outcomes relate directly or indirectly to positive impacts for the client(s) and stakeholders. How market share has been changed with those marketing activities/ strategies. What impact did the campaign have on the market, if any.
Social Impact
Summarize Contribution for creating better world through marketing strategy and all works done under your marketing vision/ strategy.
Marketing Efficiency Summary – Marketing Strategy
The extent to which the Marketing contributes to and/or demonstrates notable positive improvements in, for example:
• Efficiency (a ratio of output to inputs) Quality (reduction of re-work, enhanced perceived quality of experience, products and/or services)
• Responsiveness of services (turn-around times, dropped calls)
• Satisfaction of partners, employees and/or citizens (as perceived and experienced)
• Response to new societal demands (addressing health, education, environmental, information and human rights issues)
• Addressing upstream issues (based on logic models, economic models)
• Efficiency (a ratio of output to inputs) Quality (reduction of re-work, enhanced perceived quality of experience, products and/or services)
• Responsiveness of services (turn-around times, dropped calls)
• Satisfaction of partners, employees and/or citizens (as perceived and experienced)
• Response to new societal demands (addressing health, education, environmental, information and human rights issues)
• Addressing upstream issues (based on logic models, economic models)
Transformation
Summarise if the technology played in transforming or modernising the delivery of products and services that applied in your business.
Innovation
Summarise how you have changed the way in serving clients via new services/ products and remark business milestone with those creativity.
How to submit the awards
Each nominee shall complete the nomination process by sending those supporting documents as required as below to the organiser.
Submit a video with its length no longer than 3 minutes: Giving a video overview of your achievement is strongly recommended.
Submit via the form attached following those criteria:
- Market Impact
- Social Impact
- Marketing Efficiency – Strategy
- Transformation
- Innovation
*Key Dates*
25 Oct
Deadline for all nominees to send supporting documents
08 Nov
Jury Day Vietnam
22 Nov
Award Ceremony