Rules of Nomination and Criteria of Evaluation of Nominees before giving score to each nominee.

Please note each nominee need to sign a letter of disclaimer.

Rules for Nominations:

Basic rules for nominations which are formalized by Kotler Impact Management, custodian of brand: Kotler Awards and contributing by Kotler Awards Vietnam 's BOD, are as following:

• • To evaluate an entry, the judge/s may ask for additional information.
  • The contestants are responsible for fulfilling the underlying legal/procedural requirements of their organization.
  • The decision of the juror/s from jury board of Kotler Awards will be final. 
  • The evaluation of jurors will be shared with Prof. Philip Kotler, President of WMS Group, KI Management, KAs Vietnam 's Co-Chair before announcing to nominees and public.
  • Kotler Awards Vietnam reserves the right to rescind any award/s or entry, granted to honorees/contestants that have misrepresented their proposal.
  • Kotler Awards Vietnam reserves the right, in its sole discretion to suspend, modify or terminate the Call for Entries due to circumstances beyond the control of KAs organizing committee. Should the Call for Entries be terminated prior to the stated closing date, KAs reserves the right to announce winners based on the nominations received before the termination date.
  • Kotler Awards Vietnam reserves the exclusive right to set, modify, and interpret all conditions regarding this competition without claim for damage or recourse of any kind.
  • A contestant selected as winner gives permission to KAs, without compensation, to use the provided details/data in promoting this or similar award programs in the future, where promotion may include but not limited to: website/social media/print media/digital media, etc
  • Each category has been assigned one award for top winner, one for first runner up and third prize for 2nd runner up.
  • A category may go un-awarded in the absence of any outstanding proposal.

Criteria of Evaluation of Nominees/Candidates:

Your evaluation will based on following criteria:

Client Impact

Describe how the project outcomes relate directly or indirectly to positive impacts for the client(s). 

Benefit Realization

(process efficiency supported by information technology): Describe how the project creates benefits for government service(s) delivery in the jurisdiction(s) involved. 

Transformation

Describe the role that technology played in transforming or modernizing the delivery of services.

People

Quantify how the project resulted in an increase in services delivered to either citizens or businesses (e.g., increased access and accessibility, increased capacity, higher engagement better demographic and language support). 

Process

Quantify how the project contributed to improving the quality of the delivery of services by one or more public sector organizations (e.g., transparency, internal partnerships, client relationship management, 

Marketing Contribution

The extent to which the Marketing contributes to and/or demonstrates notable positive improvements in, for example:

• • Efficiency (a ratio of output to inputs)
  • Total costs or budgetary pressures
  • Quality (reduction of re-work, enhanced perceived quality of experience, products and/or services)
  • Responsiveness of services (turn-around times, dropped calls)
  • Satisfaction of partners, employees and/or citizens (as perceived and experienced)
  • Transparency and accountability (reporting, scorecards)
  • Use and management of public funds (financial management, stewardship, controls)
  • Determinants of citizen health, public safety, literacy, education and other societal indicators
  • Citizen access and usage of program/services (reach and/or traffic indicators)
  • Response to new societal demands (addressing health, education, environmental, information and human rights issues)
  • Addressing upstream issues (based on logic models, economic models)

Social Implication

Contribution of project for creating better world through marketing

Completeness

• • Objectives and outcomes are concrete and clearly stated
  • Literature survey is relevant and complete
  • Project plan and intermediate deliverables are provided
  • Timeframe provided realistic

Technical Merit

• • Strengths and weaknesses of the solution are known and clearly highlighted
  • Techniques used for solution are clearly described and justification for using these techniques is provided
  • Progress made in that direction and positive results achieved so far
  • Capability of project director and/or project team to achieve the project

Relevance/Importance to country/region & world

• • Impact on society
  • Problem definition
  • Impact and viability of the solution
  • Commercialize aspects of the project clearly stated
  • Does the proposed product/solution, campaign address the current and future needs of industry/society
  • plans for producing, marketing, distributing and diffusion of the developed products/solutions provided and adequate
  • Does nominee have prior industrial experience and/or research papers in the proposed project domain or does the nominees have prior experience of handling such projects

Based on above mentioned initial criteria, you will score each candidate in below mentioned four categories on scale of 1-10, based on 1 being the lowest scale and 10 being the highest.

• • Excellent Sustainable Business Marketing
  • Excellent Marketing Leadership
  • Impactful Destination
  • Excellent Hospitality Marketer
  • Impactful Green - Innotech
  • Young Marketer
  • Excellent Women in Business Marketing
  • Excellent Impactful Community Award 
  • The Lifetime Achievement Award

In order to keep secrecy and respect of Kotler Awards, we request you to please only coordinate with any team member of Kotler Awards Vietnam 's BOD as well as any nominees/candidates.

The evaluation and recommendations will be truly professional , un-biased without any social, private or public pressure/s. In case you may not fulfill these factors, please let us know.

Please let us know if you have any questions on above.