Impactful MasterClass | Industry | Iconic Achiever
To honour and celebrate excellent Marketer, Brand builder for your outstanding performance in the industry and sustainable development.
The 9 Categories - Criteria for judging
1. Excellent Sustainable Business Marketing
* Summarise how business marketing outcomes relate directly or indirectly to positive impacts for the client(s) and stakeholders.
* How market share has been changed with those marketing activities/ strategies.
* What impact did the campaign have on the market, if any.
* How market share has been changed with those marketing activities/ strategies.
* What impact did the campaign have on the market, if any.
2. Excellent Marketing Leadership
* Summarise how business marketing outcomes relate directly or indirectly to positive impacts for the client(s) and stakeholders.
* How market share has been changed with those marketing activities/ strategies.
* What impact did the campaign have on the market, if any.
* How market share has been changed with those marketing activities/ strategies.
* What impact did the campaign have on the market, if any.
3. Impactful Destination
* Summarise how business marketing outcomes relate directly or indirectly to positive impacts for the client(s) and stakeholders.
* How market share has been changed with those marketing activities/ strategies.
* What impact did the campaign have on the market, if any.
* How market share has been changed with those marketing activities/ strategies.
* What impact did the campaign have on the market, if any.
4. Excellent Service - Hospitality
Summarise how business marketing outcomes relate directly or indirectly to positive impacts for the client(s) and stakeholders. How market share has been changed with those marketing activities/ strategies. What impact did the campaign have on the market, if any.
5. Impactful Digital - Innotech
Summarise how business marketing outcomes relate directly or indirectly to positive impacts for the client(s) and stakeholders. How market share has been changed with those marketing activities/ strategies. What impact did the campaign have on the market, if any.
6. Young Marketer
Summarise how business marketing outcomes relate directly or indirectly to positive impacts for the client(s) and stakeholders. How market share has been changed with those marketing activities/ strategies. What impact did the campaign have on the market, if any.
7. Excellent Women in Business Marketing
Summarise how business marketing outcomes relate directly or indirectly to positive impacts for the client(s) and stakeholders. How market share has been changed with those marketing activities/ strategies. What impact did the campaign have on the market, if any.
8. Excellent Impactful Community
Summarise how business marketing outcomes relate directly or indirectly to positive impacts for the client(s) and stakeholders. How market share has been changed with those marketing activities/ strategies. What impact did the campaign have on the market, if any.
9. The Lifetime Achievement
* The Lifetime Achievement Award recognizes and promotes individuals who have made a significant contribution to the Vietnam business marketing community, industry through strong, impactful leadership/service/solutions over a minimum of 25 years.
* That is the Excellent Marketer, Brand builder with the outstanding performance in the creation of values for a better life, opportunities and sustainable development.
* The true Visionary leader and Iconic Achievers
* Là Nhân Sứ có Đạo nghiệp kiến tạo được nhiều giá trị, thành tựu, di sản cho hôm nay và mai hậu trong lĩnh vực Kiến nghiệp - Tiếp thị - Kinh doanh.
* Là tấm gương, truyền cảm hứng về tinh thần lãnh đạo khai phóng, sáng tạo, cống hiến, phụng sự cho sự phát triển tốt đẹp, bền vững, nhân văn cho cộng đồng-doanh nghiệp, xã hội và đất nước.
* That is the Excellent Marketer, Brand builder with the outstanding performance in the creation of values for a better life, opportunities and sustainable development.
* The true Visionary leader and Iconic Achievers
* Là Nhân Sứ có Đạo nghiệp kiến tạo được nhiều giá trị, thành tựu, di sản cho hôm nay và mai hậu trong lĩnh vực Kiến nghiệp - Tiếp thị - Kinh doanh.
* Là tấm gương, truyền cảm hứng về tinh thần lãnh đạo khai phóng, sáng tạo, cống hiến, phụng sự cho sự phát triển tốt đẹp, bền vững, nhân văn cho cộng đồng-doanh nghiệp, xã hội và đất nước.
Criteria for Nominee Submission
ACHIEVEMENTS
Summarise how business marketing outcomes and achivements, sustainability development.
Market Impact
Summarise how business marketing outcomes relate directly or indirectly to positive impacts for the client(s) and stakeholders. How market share has been changed with those marketing activities/ strategies. What impact did the campaign have on the market, if any.
Social Impact
Summarize Contribution for creating better world through marketing strategy and all works done under your marketing vision/ strategy.
Marketing Efficiency Summary – Marketing Strategy
The extent to which the Marketing contributes to and/or demonstrates notable positive improvements in, for example:
• Efficiency (a ratio of output to inputs) Quality (reduction of re-work, enhanced perceived quality of experience, products and/or services)
• Responsiveness of services (turn-around times, dropped calls)
• Satisfaction of partners, employees and/or citizens (as perceived and experienced)
• Response to new societal demands (addressing health, education, environmental, information and human rights issues)
• Addressing upstream issues (based on logic models, economic models)
• Efficiency (a ratio of output to inputs) Quality (reduction of re-work, enhanced perceived quality of experience, products and/or services)
• Responsiveness of services (turn-around times, dropped calls)
• Satisfaction of partners, employees and/or citizens (as perceived and experienced)
• Response to new societal demands (addressing health, education, environmental, information and human rights issues)
• Addressing upstream issues (based on logic models, economic models)
Transformation
Summarise if the technology played in transforming or modernising the delivery of products and services that applied in your business.
Innovation
Summarise how you have changed the way in serving clients via new services/ products and remark business milestone with those creativity.
How to submit the awards
Each nominee shall complete the nomination process by sending those supporting documents as required as below to the organiser.
Submit a video with its length no longer than 3 minutes: Giving a video overview of your achievement is strongly recommended.
Submit via the form attached following those criteria:
- Market Impact
- Social Impact
- Marketing Efficiency – Strategy
- Transformation
- Innovation
*Key Dates*
10 Nov
Deadline for all nominees to send supporting documents
15 Nov
Jury Day Vietnam
22 Nov
Award Ceremony